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2026 - Present

Tirana, Albania

Ogilvy Albania

Managing Director

• -Leading agency operations across strategy, creative, media and production, aligning teams into an integrated delivery model.
• -Translating client business objectives into integrated communication solutions across brand, digital and performance.
• -Overseeing key client accounts and driving revenue through structured planning and resource allocation.
• -Implementing operational frameworks and workflows to improve efficiency, delivery speed and output quality.

2022 - 2025

Tirana, Albania

Dope Studios Tirana

Founder & Strategic Communication Advisor

• -Led strategic communication and digital transformation projects for public institutions, corporate clients and development initiatives.
• -Designed integrated communication frameworks combining content, media and technology to drive engagement and measurable outcomes.
• -Advised stakeholders on audience segmentation, messaging architecture and multi-channel communication strategies.
• -Oversaw cross-functional teams across strategy, content, media and technology delivery.

2018 - 2022

Tirana, Albania

Euronews Albania

Chief Operating Officer - Strategic Communication & Media Transformation

• -Led the launch and positioning of a national media platform, defining editorial strategy, communication frameworks and digital presence.
• -Designed and implemented newsroom transformation models, including automated workflows and mobile journalism systems.
• -Developed training programs and communication standards for journalists and content teams.
• -Coordinated multi-stakeholder environments across editorial, technology and operations.

2018 - 2019

Tirana, Albania

The Post Office

CEO | Creative

• -Directed content production, post-production and media strategy for corporate clients and public institutions.
• -Led development of video campaigns, multimedia projects and advertising strategies.
• -Supervised teams of editors, producers and designers, ensuring creative excellence and production quality.

2013 - 2017

Tirana, Albania

MAD TV & IN TV Albania

Production Manager

• -Led the transition of MAD Albania into IN TV, a multi-format media channel offering news, documentaries and entertainment programming.
• -Supervised broadcast scheduling, production workflows and audience engagement strategies.
• -Managed post-production processes across multiple platforms.

2010 - 2013

Tirana, Albania

Ministry of Communication Advertising Agency

Executive Producer

• -Managed multimedia advertising campaigns for government institutions, banks and telecommunications providers.
• -Led content production and post-production, overseeing budgets, timelines and creative execution.
• -Supervised commercial shoots, 3D animation projects and corporate branding campaigns.

2007 - 2010

Tirana, Albania

Freelance

Executive Producer

• -Worked with agencies including DDB and JWT, executing advertising and media production campaigns for corporate clients.
• -Managed end-to-end production cycles including concept development, filming, editing and final distribution.
• -Developed integrated media strategies for telecommunications, banking and government sectors.

2022 - Present

Washington, D.C.

Atlantic Council - Europe Center

Communication & Podcast Production Consultant

• -Produce podcast programming for the Europe Center covering Western Balkans and European policy.
• -Translate policy research and expert commentary into audio formats designed for non-specialist audiences.
• -Operate as an embedded remote resource alongside US-based editorial and program teams.

2023 - Present

Boston, Massachusetts

Selami Law

PR Director & Brand Lead

• -Built the firm's brand positioning and identity system.
• -Lead reputation management and messaging.
• -Direct creative output across campaigns, digital content and client-facing communications.
• -Manage press relations, spokesperson positioning and digital presence.

2026 - Present

California

World Centric

Communication Consultant

• -Lead communication across corporate, brand, editorial and product work.
• -Develop communication systems separating corporate proof content from editorial communication.
• -Support product claims, certification, impact communication, buyer education and sales enablement.
• -Direct editorial and social output and founder-voice writing.